Common Features in Marketing Automation

Marketing automation platforms provide broad functionality including email marketing, landing pages and forms, campaign management, lead nurturing/scoring, lead lifecycle management, CRM integration, social marketing capabilities, and marketing analytics.

Each vendor has different strengths and capabilities across these categories. This ebook breaks down each feature and lets you know if how common it is within marketing automation platforms. Get detailed feature lists and descriptions for:

  • Email marketing
  • Online marketing
  • Lead management
  • Marketing programs/lead generation
  • Social marketing
  • Analytics
  • Resource management
  • Infrastructure
  • Advanced functions