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Enterprise Marketing Playbook Series: Mapping To Buyer Personas And Journeys

Enterprise organizations today have multiple buyers. Understanding and identifying your buyers and their needs is critical to marketing’s success. Creating personas will help you identify the preferences and differences between subsets of your buyers.

Creating buyer personas and journeys will help you inform strategies for go-to-market plans and determine what kind of content you need. This ebook will help you start the process of mapping buyer personas and journeys in your organization.

In this Enterprise Playbook, we'll cover: 

  • Mapping Buyer Personas and Journeys
  • Developing Buyer Personas and Journeys
  • Types of Buyer Journeys
  • Creating Content for your Buyers and their Journeys