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Expanding Horizons: Marketing to New Segments or Verticals

One way businesses can reach their goal to grow revenue is by taking their solution to a new market—through new segments or verticals. However, this strategy poses unique challenges as you begin targeting audiences in an unfamiliar terrain. To do this successfully, marketers must use a strategic approach to target their new audience.

Download this ebook to learn how to:

  • Understand the state of the business
  • Identify your personas
  • Jumpstart your demand engine
  • Build sales support