Login|Contact See Demo
Screen Shot 2015 03 03 at 5.54.44 PM
We will handle your contact details in line with our  Privacy Policy. If you prefer not to receive marketing emails from Marketo, you can opt-out of all marketing communications or customize your preferences here

Marketing Success Series: Demand Generation with Kaiser Permanente Colorado

The Marketing team at Kaiser Permanente Colorado (KPCO) knew brand awareness and impressions weren’t enough to prove a meaningful marketing impact. To establish revenue-driven integrated demand generation, they knew that the first step was to align with sales’ goals while synchronizing with the customer journey. Ultimately the aligned marketing and sales teams at KPCO were able to attribute 53% of all closed deals to the influence of their newly integrated demand generation program.

Download this ebook to see how Kaiser Permanente Colorado aligned marketing and sales and made the shift to complete revenue-driven demand generation.