Marketo University

Reporting and Analytics

Prove—and improve—your impact on the business

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Performance insights is an add-on feature in Marketo that provides powerful insights into the performance of your marketing programs, helping you to prove marketing ROI, maximize your mix of channels, and uncover long-term trends. Using the Marketo Performance Insights dashboard, you can create a variety of reports that can be easily saved and shared across your organization. Learn how Marketo Performance Insights works, data it uses, and best practices for defining and measuring success. 

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Read more about Marketo Performance Insights at docs.marketo.com.

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Check what you've learned about Performance Insights.

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Use Marketo standard reports, metrics on customer engagement, and insights on your marketing activities so that you can get the most impact from your marketing spend.

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Get to know the reports that are available in Marketo.

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Follow these steps to create your own reports.

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Check what you’ve learned about Marketo standard reports.

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Analytics are only beneficial if you know how to interpret and apply the results. Learn how to measure the effectiveness of your investments and how best to direct them based on the analysis provided by Marketo’s analytical tools.

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Watch how to use attribution models, RCE, and RCA to get insight into your analytics and improve your ROI.

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Follow this link to learn more about Revenue Cycle Analytics and Explorer.

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Check what you’ve learned about using analytics to improve your revenue performance.

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Additional Resources

Using Attribution Models
Using Marketo Analytics and Reporting

View Course Description
dg2 marketing metrics3
The Definitive Guide to Marketing Metrics & Analytics

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Using Attribution Models2
Using Attribution Models

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