Episode 1: The 3 Rules of Amazing Content Featuring Ann Handley of MarketingProfs
This is the very first episode of the Marketing Nation Podcast, presented by Marketo and hosted by Marketo’s Digital Marketing Evangelist, DJ Waldow.
(scroll down to the bottom of this page to listen to this episode)
Ann Handley, Chief Content Officer at MarketingProfs, joins the podcast after an international trip and a birthday to discuss her feelings on the current state of digital marketing, why the best marketing shouldn’t actually feel like marketing, and why companies are beginning to put more money into content.
Ann speaks and writes a lot about innovative and interesting pieces of content, both on and offline, on her personal website, AnnHandley.com. She believes that the best content is useful, inspirational, and empathetic.
Recently, she explored the implications of an extremely unique political advertisement that was both witty and powerful.
Although Carl Sciortino didn’t win the primaries, this piece of content won him attention, money, and awareness toward his campaign, and these wins prove that the video was a success.
Another unique (and useful) content example is from Lowe’s Home Improvement who is leveraging the popular 6-second video platform Vine to create helpful videos for the DIYers (like DJ). Their “Fix in Six” Vine video series teaches you creative ways to fix common problems around your house, like hanging picture frames, removing a stripped screw, and more. The below 6-second video helped DJ hang up a shelf in his daughter's room!
Ann gave a shout out to the MarketingProfs B2B Forum which happened last month in Boston, and DJ mentioned a few crazy requests that he got from Facebook.
Make sure to listen all the way through for some hilarious word association between Ann and DJ, and we’ll see you next week on the Marketing Nation!
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Ann started out as a writer and a journalist, and now her job is to help businesses become publishers on the web. As Chief Content Officer at MarketingProfs, she oversees all of the company’s email, blog, and social content, bringing over 13 years of experience to the table. Prior to MarketingProfs, Ann co-founded ClickZ, one of the first sources of interactive marketing news and commentary. She also co-authored Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinar (and More) That Engage Your Customers and Ignite Your Business.