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Gotta Get Lead Generation [Music Video]

What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Lead generation, of course!

Written and performed by the talented Julie Neumark, “Gotta Get Lead Generation” chronicles a tale that almost any marketer can relate to: your boss (in this case, a sunglasses-wearing mascot) wants you to generate more leads, but you aren’t sure where to start. In today’s complex, multi-channel world, how do you fill your database with qualified leads?

While Julie generates leads by rocking out (and a few well-placed Post-It notes), we recommend you check out the strategies, best practices, and thought leadership found in our Definitive Guide to Lead Generation. But before you dive in, check out the music video — who knew generating leads could be so fun?