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A Business Case for B2B Marketing Automation
The digital marketplace has put the buying power into the hands of buyers. Buyers today are more informed, have high expectations, and want you to know them and listen to them—not speak at them.
This has sparked a shift from a primary focus on customer acquisition to continuous engagement through lead nurturing. To build a continuous relationship with buyers and cut through the noise, marketers need to power the lead funnel and communicate consistently with leads across channels and throughout their unique buyer journeys.
Download this presentation to discover how marketing automation can help you:
- Generate and nurture leads
- Align sales and marketing
- Measure results
- Optimize investments
- Save money and increase productivity