5 Secrets to Better Inbox Deliverability

You can have the best subject line, the most creative copy, a killer call to action, and an amazing offer, but if your emails don't get delivered – to the inbox – none of that matters.

Listen in as Marketo's own divas of deliverability, Kiersti Esparza and DJ Waldow, discuss:

• Basic email deliverability best practices
• The pieces of complete email infrastructure, including authentication and shared vs. dedicated IP addresses
• How to get and keep a positive reputation with your database
• ...and much more!